We are big fans of humorous spots. But only when they are done right. Done wrong, you can practically hear the crickets. The other danger of using humor is when is enough, enough? Political campaigns aren’t stand up routines (well, they shouldn’t be…) and a lot of times they are dealing with hefty issues and/or legislation. So can or should humor fit in there? We think it can, and have proven that. But what makes it work is knowing when to use it and more importantly where it fits into the overall strategic messaging. Creative and quality go hand in hand with making the spot memorable, execution matters.
Here’s a spot we ran several years back. Down ballot, primary for statewide office in Mississippi. Crowded field, similar stances on most key issues. So the goal was to make our guy – Delbert Hosemann – stand out above the rest, will build up his name ID and defining him on the issues. Once this spot [LINK TO “GILBERT” SPOT] aired it got really good buzz, and earned media pick up. Helped to propel Delbert to where he needed to be in his primary – take a second to watch humor done right.
– Team SHC
