We are. But what is “Addressable TV”? Couple of recent articles on this that you can read HERE and HERE. Basically this would give campaigns new tools to target ads directly to households. We’ve been talking about this a lot since the last campaigns ended – date and technology moving us forward in every aspect of messaging. And this latest announcement is pretty exciting, but a few things before we get ahead of ourselves. First the service isn’t even available yet, supposed to be in March through DISH and DirecTV in certain markets. Cable networks are there yet, but the word is that they may not be far behind. So hopefully this will be useable in many campaigns by the summer or this fall. But what does it mean? To us it means, we can be more and more cost efficient and targeted at delivering our messages. We talk a lot about data-driven campaigns and this evolving technology is exactly why. Every aspect of the campaign can and should be working together off the same data-driven plan – from targets to testing; finance to grassroots – data is the key. Advancements like this – once they are fine tuned – will help the campaign be more efficient and effective in driving messages. We will talk more about this in the months ahead as we hopefully get to use it in some of our races.
– Team SHC