This is a really good story from Roll Call for any campaign that will find be flooded with advertisements from outside groups. A lot of times these groups come in with heavy (ahem)… contrast spots, so you don’t see much candidate footage from the candidate they are supportive of. But when they do have a positive spot, the Democrats have shown themselves to be much better at publicly “providing” useable (and preferred) b-roll type footage. In some cases, having good footage can make all the difference between a good/compelling spot focused on a helpful message versus a crappy, poorly produced spot that does nothing to move the ball forward. Some campaigns we are involved with do post of selects but it’s really up to the outside groups to be looking for them. This article shows, the Democrat side knows to look, may not so on the Republican side.
– Team SHC