We know, we know, we know. We keep harping on data. Data, data, data. There have been a lot of autopsies on the 2012 campaigns and one of the things that really stood out is how the Democrats have not only embraced data, but are now using it to drive their efforts on macro and micro levels. AdAge has another excellent story on how campaigns are using data effectively in targeting their ad campaigns.
– Team SHC“Rentrak”- a firm we should all be aware of
We know, we know, we know. We keep harping on data. Data, data, data. There have been a lot of autopsies on the 2012 campaigns and one of the things that really stood out is how the Democrats have not only embraced data, but are now using it to drive their efforts on macro and micro levels. AdAge has another excellent story on how campaigns are using data effectively in targeting their ad campaigns.
– Team SHC
