Since Eric Cantor’s devastating blow to little known Tea Party challenger David Bratt in his Tuesday primary, the 24 hour news has been aflutter; how did Senator Lindsey Graham cruise to victory in his 6-way primary, while the House Majority Leader lost?
This Atlantic article echoes most pundits’ sentiments – “Graham ran on immigration, while Cantor ran away from it.” But buried deeper in the article, Molly Ball says something else: The Graham campaign “planned for a tough campaign from the beginning, whereas Cantor seemed to have been caught by surprise.” That leads to the conclusion that Graham won for two reasons: his honesty and his media plan. Voters don’t want to be appeased; most folks are tired of the same old campaign rhetoric. Show some candor and voters will listen. Reinforce that with some killer advertising – and you’ve got the golden ticket.
That’s where we come in. Since January, SHC produced twelve spots for the Graham campaign – about his record fighting Obamacare, asking the tough questions on Benghazi, fighting for our troops and getting funding for life-saving MRAP vehicles. And the whole time, the Senator stayed honest with his constituents, never betraying his own convictions.
It works. Despite Cantor’s loss, there’s a lesson to be learned here lies in the Graham campaign. And as Republicans, we can still feel confident going into November’s general election.