Humor done right can be very effective. This spot was for Delbert Hosemann. He was in a down ballot primary for Mississippi Secretary of State. Typically down ballot races need to be figure out away to cut through creatively with limited resources.
Our goal here was to introduce Delbert statewide, hitting on some key definitional points to primary voters. This ad helped propel Delbert into the general and onto a nice victory in the Fall.
