Is TV dead? No. The sky is falling crowd keeps yelling that but this article shows that Americans are still watching over 4 hours of live TV A DAY. So no, not dead. But the trend is downward. And as TV viewership is decreasing, more and more people are turning to the web or their trusty mobile devices. We’ve been talking about this for a while, smart and effective ad campaigns will combine digital and traditional. It helps build and strengthen your branding by creating a more effective echo chamber. Good stats from in this article from the Wall Street Journal.
– Team SHC